Neville Brody Video

Gerard Unger - http://www.gerardunger.com/biography/biography.html

Unger studies graphic design and typography. He is currently a professor at the University of Reading. He has created many type faces and also creates logos, magazine covers, newspapers, books, and stamps.


Barry Deck - http://www.identifont.com/show?1HV

Barry Deck is a typeface designer from Iowa. In 1992 he became very involved with the typeface community when he moved to New York. Three years later he set up his own company and has worked with companies such as Pepsi.

Paul Elliman - http://www.peterbilak.com/graphic_design_in_the_white_cube/elliman.html

Elliman is a London based designer explores mutual interests of technology and language. He has many works on display at different exhibits. He is currently an art critic at the University of Yale School of Art.


Rick Vermeulen - http://www.eyemagazine.com/feature/article/reputations-rick-vermeulen

Rick was born in 1950 in the Netherlands. He studied graphic design at Rotterdam Academy. In recent years Rick has designed two typefaces for FUSE and works on other freelance projects as well.


Phil Bicker - http://life.time.com/author/philbicker/

Phil Bicker, who joined TIME in 2010, curates LightBox: The 10 Best Pictures of the Week for the iPad edition and contributes as a photo editor to TIME and TIME.com. Before working as a senior photo editor, Phil was an art director, starting at the Face magazine in London.



Tobias Frere-Jones - http://en.wikipedia.org/wiki/Tobias_Frere-Jones

Tobias Frere-Jones is an American type designer who works in New York City. He was formerly a partner with designer Jonathan Hoefler at Hoefler & Frere-Jones, a type foundry in lower Manhattan. Frere-Jones teaches typeface design at the Yale School of Art MFA program.

Typeface Research

Archer - Designed in 2001

- Serif (Slab Serif)

- Designers are Tobias Frere-Jones and Jonathan Hoefler

• They created other typefaces such as Surveyor, MSL Gothic, Nobel, Gotham, Interstate

- Family members include bold, book, light, medium, italic, and semibold.

Old style is the idea of adhering to manuscript models in type design.

Slab Serif is a type of serif typeface characterized by thick, block-like serifs. 

A sans serif (without serif) is one that does not have the small projecting features called "serifs" at the end of strokes.

The stroke weight is used to describe the thickness of a line that helps make up a character in a font.

Small capitals are designed to match the x-height of lowercase letters.
An imaginary line drawn from top to bottom of a glyph bisecting the upper and lower strokes is the axis
A typeface that exhibits a change in the thickness of curved strokes, the inclination of the axis of the lowercase o is used to measure the angle of stress
Lining figures are a modern style of numerals where all figures are of the same height and rest on the baseline. Non lining figures do the opposite.
A ligature occurs where two or more graphemes or letters are joined as a single glyph.

Type Measurement:
Type is measured by points from baseline to baseline when set without any extra space being added between the lines. A type with a different visual size both take up the same depth from line to line.