3 Directions

Three directions for the Ornithology booklet

Spatial Practice

Final Deliverables for Kidwell P1

For my Rice Krispies cereal box designs, I chose the words confidence, order, and comfort (from left to right).

1) Comfort - While designing this box, it was important that I always try to provide a comforting feeling. I chose to hand letter the back ground because it provides a supporting image behind the information being provided on the box. The colors are sophisticated and allow the text to rest on the box in a calming fashion; a homey feeling.

2) Confidence - I wanted this box to contain bold and heavy text and rules. While keeping everything organized in a clean manner, I made sure that important text was more visible so that a feeling of confidence was being displayed.

3) Order - Finally, this box cleanly provides information on the box in a orderly fashion. On the front, text is stacked and grouped together so that it is visually appealing while still having still having a sense of hierarchy. On the side of the box, important health percentages are shown in a easy to read structure. On the back, the rest of the text is neatly organized so that the user knows exactly what they will be reading. This is also the "chosen" box that I would show to a client.

Kidwell - Experimenting with Photography

Using a rough draft of a cereal box, I practiced using photography tricks in Photoshop to help the look of the cereal boxes appear more professional in their documentation.

Kidwell Process - Explorations

I needed to get outside of the computer so I tried photographing text and also experimented with hand lettering.

Tyler - Final Products

Project Statement

The average American is probably not familiar with the severity of land mine issues because there is no land mine problem in the U.S. I decided to take a reverse psychology approach to gain the attention from the viewers and make the two pieces work coordinately. The majority of the viewers are most likely going to be ready to learn more about the problem, but will not necessarily want to act on it, so I wanted to reach out towards that crowd and help them understand how bad of an issue it is in other areas of the world. Piece one was a sign with a QR code leading you to a website by promoting the use of land mines. Because of how crazy that can sound to someone, they will want to visit the website. From there they will discover that the website actually advocates the No More Land Mines cause. On the website there is a ton of stats and information about the problems land mines cause. Logos is used entirely throughout. For example by statistically showing how many deaths land mines have caused.

For piece 2, I created a mock minefield. People will walk by it with curiosity and see the fake explosions that have exclamations presented on them with phrases such as Stay Off, More Land mines, No Outside Intruders, etc. Allowing them to find out more about the minefield is the sign that is also presented with the QR code that takes them back to the website to discover that it actually advocates no more land mines. Using pathos, this piece invokes emotion because it puts people in a real life scenario and allows them to see how many land mines could possibly be located in a field without them knowing.

Original No More Landmines Poster

All of the annotations created

Minefield Mock Up

Subversion sign that is presented beside the original poster, and also with the minefield

A close up of one of the fake land mine explosions

View of the website homepage

Website opened in Safari

Beginning Exploration

Playing with color and text of some of the required type.