Project Statement
The average American is probably not familiar with the severity of land mine issues because there is no land mine problem in the U.S. I decided to take a reverse psychology approach to gain the attention from the viewers and make the two pieces work coordinately. The majority of the viewers are most likely going to be ready to learn more about the problem, but will not necessarily want to act on it, so I wanted to reach out towards that crowd and help them understand how bad of an issue it is in other areas of the world. Piece one was a sign with a QR code leading you to a website by promoting the use of land mines. Because of how crazy that can sound to someone, they will want to visit the website. From there they will discover that the website actually advocates the No More Land Mines cause. On the website there is a ton of stats and information about the problems land mines cause. Logos is used entirely throughout. For example by statistically showing how many deaths land mines have caused.
For piece 2, I created a mock minefield. People will walk by it with curiosity and see the fake explosions that have exclamations presented on them with phrases such as Stay Off, More Land mines, No Outside Intruders, etc. Allowing them to find out more about the minefield is the sign that is also presented with the QR code that takes them back to the website to discover that it actually advocates no more land mines. Using pathos, this piece invokes emotion because it puts people in a real life scenario and allows them to see how many land mines could possibly be located in a field without them knowing.
Original No More Landmines Poster
All of the annotations created
Minefield Mock Up
Subversion sign that is presented beside the original poster, and also with the minefield
A close up of one of the fake land mine explosions
View of the website homepage
Website opened in Safari
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